DA Sports Factory
DA Sports Factory was founded by Veenu Diwan as a sports shop in 2011. The company was named as Diwan Associates but later in 2013 the name was changed to DA Sports. The business of the company struggled until 2017 having limited finances.
In 2021, the company started manufacturing of cricket bats in their small factory in Shimla. The was changed to DA Sports Factory. The company was manufacturing affordable cricket bats that were manufactured in front of the buyers. The company also sold bats of companies like Sanspareils Greenlands, MRF, Spartan, SS Sports and others.
During Mahendra Singh Dhoni‘s vacation in Shimla, the company gifted him 4 bats manufactured by his company. The bats were appreciated by Dhoni and the word went over the town. DA Sports Factory jumped to its peak after their viral pictures with Dhoni. The company saw an immediate rise after this. The company received dealership of Nivea, Spartan, Yonex and other sports manufacturing companies and operates 3 franchise in Himachal.